Mumbai, May 3, 2023: Kotak Cherry, a curated tech-led investment platform under Kotak Investment Advisors Ltd, a Kotak group entity, has unveiled its latest campaign, Cherry and Chill, aimed at providing investors with a fresh take on investing. The digital campaign conveys the message that investors can chill out while they invest through Kotak Cherry, a one-stop investment platform for investing in stocks, listed bonds, mutual funds, and other investment products.

The Cherry and Chill campaign features two digital advertisement films designed to create brand awareness for Kotak Cherry while educating investors about lesser-known investment products that can be part of every investor's portfolio, especially in a volatile market. Cartwheel Creative Consultancy Pvt. Ltd. has conceptualised the advertisement films. The films will run on digital and social media platforms, including YouTube, Instagram, Facebook, LinkedIn, Twitter, Inshorts, and OTT platforms.

Kotak Cherry CEO Srikanth Subramanian said, "At Kotak Cherry, we believe that investing should be made easy and accessible for everyone, and our endeavor has been to declutter investment options for our customers such that they feel comfortable and confident when they make their choice of investment. The ad rightly captures the essence of Kotak Cherry and showcases how investors can invest while enjoying a relaxed and chilled-out experience. Kotak Cherry's easy-to-use platform offers holistic investing solutions at one’s fingertips.”

Cartwheel Creative Consultancy senior creative director Prem Nath said, “One of the primary agendas behind the Cherry campaign was to show youngsters taking part in the world of investments, in a fun and entertaining way.”

Kotak Cherry is a DIY app offering a wealth of information and tools to help investors to make informed decisions about their investments. Investors can track their investments and receive regular updates and alerts about their portfolios, empowering them to make smart investment decisions towards achieving their financial goals. The platform is 100% digital and paperless, making it convenient for users to invest on the go. Kotak Cherry aims to address the challenge of managing multiple investment apps by offering a convenient and user-friendly platform that allows investors to invest in various products such as stocks, REITs, listed bonds, and mutual funds, all in one place.