Mumbai: L'Oréal Paris, proudly introduces its new campaign, 'My Hair Color, My Expression,' featuring four empowering digital stars - Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J. Premiering on 12 January 2024, this campaign is set to inspire women to express themselves and their personalities with hair color.
Recognising that the woman of today views beauty from an "inside out" perspective, L'Oréal Paris recognises that this is more than just a hair color: it is a statement, a means to self-expression. With this campaign, L’Oréal Paris wants to inspire women to explore the true power of hair colour and empower them to tell their unique stories, and unabashedly celebrate their unique identities and choices.
L’Oréal Paris India brand general manager Dario Zizzi expressed his vision for this campaign, stating, “In the kaleidoscope of beauty, every shade tells a story. 'My Hair Color, My Expression' is more than a campaign; it's a celebration of the diverse and vibrant narratives that unfold when individuals express themselves through the transformative power of L’Oréal Paris hair colors. We believe in empowering everyone to embrace their unique beauty and express their authenticity boldly.”
Commenting on their association with the campaign, renowned OTT celebrities said,
Sayani Gupta: "I'm thrilled to share that the captivating campaign “My Hair Color My Expression” for L'Oréal Paris, has been an absolute joy to shoot. As someone deeply passionate about self-expression, I appreciate how L’Oréal Paris Casting Creme Gloss adds that perfect touch of vibrancy to one's personal style. This project marks a delightful beginning to the year, and I'm genuinely happy to be a part of it. Looking forward to a fantastic start and exciting collaborations ahead, all with the vibrant hues of L’Oréal Paris Casting Creme Gloss"
Maanvi Gagroo: "I am thrilled to share the L’Oréal Paris, 'My Hair Color, My Expression' campaign with the world. The enchanting shade of salted caramel has a natural looking flair and seems like an extension of my personality. The seamless collaboration with L’Oréal Paris has been a delightful experience and I'm so excited about the film release, as we recreate the magic together. Here's to celebrating the beauty of individuality and the joy of expressing oneself with L’Oréal Paris!"
Kirti Kulhari: "I'm thrilled to be associated with L’Oréal Paris and especially for such a beautiful campaign like #MyHairColorMyExpression. Over the last 4-5 years, I've become self-aware, embraced self-love, and shattered societal norms. Experimenting with hair colors and styles is my subconscious way of expressing freedom and fearlessness. It's become my secret language, reflecting who I am at the moment. As an artist, I'm a shape-shifter, portraying diverse characters on and off-screen. It's not just a job; it's an art form, expressing the many shades of Kirti.""
Bani J: "I think for anyone who knows me or perhaps even looks at me, they can tell I’m an expressive person - from my hair to the tattoos to the body, clothes & jewellery, all the way to my facial expressions! That’s why I couldn’t think of a better fit for me than the ‘My Hair Color, My Expression' campaign with L’Oréal Paris Casting Crème Gloss. I love that’s It's more than just a campaign; it's an invitation to explore all your unique shades and express yourself fearlessly. Let your hair be the canvas of your vibrant story!"
This initiative is not just about changing the color; it's a journey of self-expression, an exploration of unique hues that embody the spirit of the campaign.
The campaign embraces individuality, diversity, and confidence, with each leading lady undergoing a captivating hair color transformation. It showcases the 16 intense shades available in the Casting Crème Gloss collection range- a bold, vivid shade for every personality. This campaign will be airing in 10 languages – English, Hindi, Marathi, Bengali, Punjabi, Malayalam, Telugu, Tamil, Assamese and Kannada.
The ethos behind 'My Hair Color, My Expression' centres on the idea that a woman's hair color is a powerful form of self-expression, contributing to her confidence and individuality. L’Oréal Paris Casting Crème Gloss provides a panier of shades that caters to a spectrum of preferences and personalities, allowing women to experiment, embrace change, and confidently express themselves.
The campaign is set to captivate audiences across various platforms and focuses on the confidence and empowerment that arise from embracing one's unique style through L’Oréal Paris Casting Crème Gloss.
