Mumbai: In the chaos of modern life, Cadbury 5Star, the beloved chocolate brand, has always set itself apart by advocating for those few restful minutes where one can unplug from everything around them and do nothing.

Recognising the demands and pressures that young people go through every day to do more, achieve more, and experience more, Cadbury 5Star believes in a counter-culture that empowers them to take a step back, let go of the FOMO and take some time to simply ‘do nothing’.  

Reiterating the brand proposition with this new and creative campaign, it invites individuals to ‘Do Nothing’ by creating space for a little bit of downtime while indulging in the delectable taste of a Cadbury 5Star by reimagining the familiar and iconic chocolate bar as items signifying relaxation. The chocolate and caramel bar is depicted as a hammock, a sofa, and a literal escape key on the keyboard.