MUMBAI: LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come forward and take pledge to avoid food wastage and thus, help eradicate hunger.

It is astonishing to note that one in seven people in the world are undernourished, and 40 per cent of food produced in India is wasted. The campaign aims to change the basic thought of how food generally is disposed off without a second thought, while we live in a world where 50 per cent of food across the world never reaches the hunger-stricken.

LG Electronics India MD Kim Ki Wan said, ‘’This campaign is yet another gesture from us to showcase our deep care for the Indian society. We want to bring a positive change in the behaviors of people, their eating habits and encourage them to be a more responsible society collectively.’’

LG CMO Amit Gujral said, "We will create various touch points wherein people will have a greater opportunity to contribute their bit towards the cause of preventing food wastage."