MUMBAI: The memory of our mothers chasing us to apply oil in our hair while we bounce around to escape it is a memory almost every Indian woman remembers. To solve this, Pantene has roped in YouTuber Lilly Singh and Priyanka Chopra.

To address the oiling issue, Pantene has launched a replacement for oil. With the power of nourishing oils and pro-vitamins, Pantene claims the new Oil Replacement makes hair 2X stronger than oil and oh-so smooth without the hassles associated with oiling. The product can be used on both damp and dry hair.

Priyanka Chopra explains, “Since childhood, Indian girls have been told to oil our hair to make it thicker, stronger and healthier. I do, but oiling has a lot of hassles! For me, the biggest turn off was definitely the ‘chip-chip’ (sticky) feeling.”

Priyanka TVC:

Pantene India ambassador, Lilly Singh says, “I was sceptical. I have long hair and have always heard everyone in my family talk about how important oiling is. Oiling my long hair was such a nightmare! Getting into old clothes, massaging it in for hours and then spend even more time rinsing it off! Priyanka recommended it to me and I tried the new Pantene Oil Replacement. I absolutely love this product! It has completely eliminated the long hours I would take to oil my hair. It takes me just three minutes to apply it to my hair.

Lilly Singh TVC: