Mumbai: Why just celebrate the selfless sacrifices of mothers on a particular day when we can show our love and concern everyday through little gestures and efforts. Out of all the occasions, Mother’s day is one of the most beautiful occasions dedicated to express gratitude, love, and admiration for the unconditional love, care, and sacrifices that mothers selflessly provide.
Below are some of the quirky, fun and heartwarming ways in which brands have made an effort to celebrate the mother’s significant role in our lives.
Titan
This Mother's Day, Titan, India's leading watch brand, launches #MOMentsTogether, a refreshing social media campaign prodding kids to give their moms a much deserved break from all the trivial questions we usually bombard them with and instead direct them to Titan’s Ask A-आई Chatbot.
To further enhance the significance of this campaign, store teams nationwide are joining in the celebration with customers who bring their moms along, extending a warm welcome and presenting them with an exclusive Mother's Day discount of flat 20 per cent off from 11 May through 14 May on select Titan watches.
To engage with ASK A-आई, visit the microsite https://titan-ask-ai.com/ for more information and a fun-filled experience.
U GRO Capital
U GRO Capital takes inspiration from the women entrepreneurs of India who nurture their business like their baby and has launched #MinutesOfAMompreneur (M.O.M.), a digital campaign that recognizes all women entrepreneurs for their leadership skills and their dominance in new-age industries. U GRO Capital is India’s first data driven underwriting platform which uses the power of GST, banking and repayment behavior on bureau for credit decisioning. The company has observed that when there is a woman partner, stakeholder, or guarantor, the borrowers are more credit conscious.
U GRO Capital’s majority of Rs 6,000 cr. loan portfolio has at least one-woman borrower participating in the loan structure, and with M.O.M., it applauds all the women entrepreneurs for their commendable business skills, high-precision work and better productivity levels. The company plans to showcase the MSMEs led by its women borrowers to encourage and promote entrepreneurship among all women entrepreneurs across India. As a run-up to Mother's Day, U GRO plans to engage with around one million women across social media, hear their story, share, and take inspiration and collaborate with them to provide quality credit so that they can scale up their business.
Equitas Small Finance Bank
Equitas Small Finance Bank, one of the leading SFBs in India, is celebrating Mother’s Day by sharing the inspiring story of Revathi, a mother who overcame numerous challenges to create a better life for her and her mute daughter.
In the heartwarming video from the ‘Circle of Life’ series, Revathi’s journey of resilience and determination is portrayed. After being abandoned by her husband, Revathi found herself and her daughter on the streets without proper food or shelter. Equitas stepped in and provided her with a home and a job that paid Rs 5,000 per month. With the bank’s help, she learned tailoring and started her own business to provide for her family. Furthermore, despite being told that her daughter was not fit for school, Revathi was determined to give her daughter a better life and education. Today, her daughter is going to school, learning new things and receiving multiple awards and recognitions for her excellence.
MTR Foods
MTR Foods, a pioneer in packaged foods, today unveiled a heartwarming digital film in the light of Mother’s Day. Set as a social experiment, the film connects with the audience on a deeper emotional level by showcasing the special bond between mothers and their children through food.
The digital film conceptualised and executed by Scrambled Egg Productions is based on the insight that mother’s food is always made with the irreplaceable, special ingredient of love. The film is set as a social experiment where MTR tests this out with three young children. They are given a variety of food options and asked to identify the dish made by their mother. Each child has a unique experience - one recognizes a heart-shaped idli, the second a soft and delicious gulab jamun and the third identifies the taste of his mother’s sambar.
The campaign drives home the message that every mother’s food has a secret ingredient called love, in an endearing way that is sure to resonate with all mothers.
HDFC Mutual Funds
On this Mother’s Day, HDFC Mutual, through its investor education initiative #ZindagiKeLiyeSIP, is celebrating the selfless love and support of mothers. The campaign reminds us that mothers are the only people who expect nothing in return for their unconditional love. They sacrifice their own needs to fulfill ours. This Mother’s Day, let's take a moment to appreciate and thank our mothers for everything they have done for us. And celebrate the only person on this planet who truly expects nothing out of you!
Waman Hari Pethe Jewellers
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This Mother’s day, Waman Hari Pethe Jewellers, one of the leading jewellery brands in India, has launched a heart-warming campaign “Maa Hi Jaane Sone Ki Pehchaan” that celebrates the power of a mother's intuition. The campaign aims to honour and applaud all mothers, their efforts and instincts to discover and decide what’s best for their family and children, and always identifying real gold by their decisive thinking.
The campaign features a series of four videos that showcases various relatable and emotional situations. It highlights the importance of a mother's instincts in decision-making, ranging from small decisions to life-changing ones. The videos are designed to strike an emotional chord with the audience and emphasize the vital role of a mother in a family. The campaign reinforces the idea that a mother always knows what's right for her family.
Zomato
This Mother's Day, Zomato has changed its brand name to ‘Mazoto’, in a new brand video, to reiterate the fact that "’Ma’ always comes first." The video seeks to depict a food delivery platform that is created exclusively by mothers. The interface depicted in the video looks and works almost like Zomato, with the exception that everything is Mo(m)dified - with promo codes such as ‘CLEANROOM25’ for 25 per cent off and a minimum number of rotis (always more than one).
In addition to the video, Zomato will introduce an engaging feature called "ChildGPT" to take customers on an emotional journey. The function will be available on the app for the duration of Mother's Day (14 May). Customers will be asked three easy questions in order to make a drawing and a short poem from the viewpoint of a toddler.
Bandhan Bank
Bandhan Bank, one of the fastest-growing banks in the country, has rolled out a celebratory Mother's Day campaign to showcase a new perspective on mothers of all ages. The bond between a mother and child starts when the child is in the womb and lasts for a lifetime, irrespective of age. The campaign reflects how, no matter what the age is, a daughter or son forever remains a ‘child’ for the mother. This unbreakable bond is a testament to the incredible power of a mother's love and this should be celebrated and cherished.
Paying tribute to a child’s first bandhan, the video has been released on social media. The video charmingly captures moments of not-so-young children recounting their moments with their mothers. The video focuses on the relation that a mother and a child enjoy.
redBus
redBus has released a new film, "Give maa a break," in celebration of Mother's Day. The film captures the essence of the relationship between ‘a mother and a son’, depicting the unconditional love and affection of mothers towards their children, without a break. However, it is the duty of children to offer their mothers a short break from this eternal routine from time to time for her wellbeing and the film expresses it heart-warmingly.
McDonald’s India
On the occasion of Mother’s Day, McDonald’s India – North and East has launched a campaign celebrating the selfless spirit of motherhood. It recognises the unsung heroes who, despite not being mothers in relation, make countless sacrifices and work tirelessly to ensure a comfortable life for the younger ones in their lives.
The video starts with the message “Maa ke ehsaas ke liye, maa hona zaroori nahi”. It depicts a young man sitting at a McDonald’s outlet, fondly and nostalgically scanning old pictures of him and his elder sister. He is shown waiting for his sister whose unwavering dedication and love helped him get through the ups and downs in life. In one scene, the sister is seen treating his little brother to a Happy Meal, which is a favorite amongst kids and is a happy memory of childhood for many young adults today.
Fast forward to today, tables turn, and the brother is now ready to treat his sister to a Happy Meal, lighting up her face as tears of joy flow from her eyes.
Odomos
The love and efforts of a mother are recognized and appreciated, but how often is she lent a helping hand? A study by the Organization for Economic Co-operation and Development (OECD) found that Indian mothers spend an average of 352 minutes (about 6 hours!) per day on home chores. Another report by the National Sample Survey Office (NSSO) suggests that only 18 per cent of women who engage in household work receive any kind of help from another family member. This Mother’s Day let’s pledge to change these statistics, let’s pledge to always #GiveMomAHand. Like she fiercely protects her family, it’s time we do the same for her.
This is the pledge that Odomos, mosquito repellent cream, urges society to take with its new digital campaign, #GiveMomAHand. The ad film captures a precious monologue by a kid where he expresses his gratitude for all that his mother does yet recognizes that she needs helping hands too.
The Odomos' Mother's Day campaign, developed by the agency Adfactors PR, drives a positive message of enabling mothers through collective societal efforts. The campaign urges viewers to not just appreciate mothers but to actively support them and #GiveMomAHand. Let moms be able to count on all of us just like #MomsCountOnOdomosforever.
