MUMBAI: Automaker Maruti Suzuki is driving its latest campaign for the all-new 2021 Swift with the catchy slogan #BeLimitless. Conceptualised and executed by Dentsu Impact India, the campaign introduces the latest edition of one of India’s best-selling hatchbacks.
With the all-new 2021 Swift, Maruti Suzuki offers a sporty driving experience that is complemented by its stunning looks. It features a new and appealing front fascia with sporty dual-tone exteriors. It is powered by the advanced powertrain Next Gen K-Series 1.2L dual jet dual VVT engine with idle start-stop. For enhanced customer convenience, the Swift offers cruise control and auto foldable ORVMs with key sync. The hot-hatch also comes with an electronic stability program and hill hold assist - to be offered as standard in AGS variants. The enviable feature list, thereby, makes the 2021 Swift a car that not only performs but also leaves a lasting impression for all.
The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media.
Maruti Suzuki India executive director (marketing & sales) Shashank Srivastava, said, “Pure performance is thrilling. But when it looks good, it’s even more thrilling. That is what makes the experience truly limitless. This is the idea behind the campaign which introduces the new 2021 Swift. After all, this widely popular hatchback not only highlights its well-known performance legacy but now also brings a world of enhanced style, all thanks to the powerful Next Gen K-Series 1.2L Dual Jet Dual VVT Engine, Sporty cross mesh grille, and stylish dual-tone exteriors.”
Commenting on the campaign, Dentsu Impact president, Amit Wadhwa, added, “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of the Swift’s launch and create newer milestones with them.”
