MUMBAI: Micromax has embraced an innovative product portfolio and in sync with this vision, Micromax launched a complete line of Split & Window A/Cs, along with the latest range of Smart LED Televisions. The Air Conditioners come with the revolutionary GoldFin technology that ensures maximum energy saving and durability. The Smart Televisions come up with a unique TV Mirror feature that lets the consumer mirror the TV screen on his smartphone and vice-versa.
Reinforcing its vision to be a leading consumer electronics company, Micromax Informatics, is kick-starting a new campaign promoting its new range of Air Conditioners and Televisions. Through the two TVCs, Micromax aims to inform the consumer about the wonderful innovations the brand has done in these two categories.
The campaign that starts with Micromax AC TVC, positions “Micromax living” as a smart lifestyle proposition for Individuals who seek comfort and convenience in every aspect of life. The campaign has been launched for the latest line-up of Micromax ACs comprising 07 split ACs and 01 Window AC armed with GoldFin Technology which prolongs life for both evaporator and condenser with a strong layer of anti-corrosive material.
The TVC features the new brand ambassador of the Micromax consumer electronics segment, leading Bollywood actor Anil Kapoor, who in a quirky fashion skips parties to stay at home and experience the comfort provided by a Micromax AC that saves energy and cools wonderfully. The commercial also educates about the aspects of the AC being rated 5 star in energy saving, 3 in 1 Health Filter that catches harmful bacteria, viruses, pollens while emanating Vitamin C in the room, along with certain other features that make it a revolutionary consumer durable to own. The TVC for Micromax LED televisions will be on similar lines, establishing the Micromax living in a fun manner.
Micromax Informatics CMO Shubhajit Sen, “Micromax understands the massive shift in the lifestyles that Indian consumers are looking for. With the latest campaign, we aim to bring forth the various possibilities that an individual can unlock with Micromax ACs that have been designed keeping local innovation in mind. The new ACs boast best in class features such as a 100% copper two-way drainage, turbo cooling, power saving etc. which aid and address the typical Indian need.” He further added, “The new quirky advertisement with Anil Kapoor showcases the fun side of having a smart lifestyle option which we also say is the Micromax way of living – a choice that is a true representation of living in style.”
