NEW DELHI: Mobil 1 is bringing Formula 1 enthusiasts closer to the F1 action with larger-than-life branding at Terminal 3 (T3) of the Delhi airport and the Delhi-Noida-Delhi toll plaza.

The marketing initiative leveraged on various platforms is a part of the company’s “Brings You Closer To The Action” campaign. With innovative installations at T3, posters, hoardings, wall paintings at the DND toll and online branding accompanied with radio advertising, Mobil 1 is going all out to promote its association with Motorsports in India.

The unique branding at T3 displays a life-size model of an F1 car and a mammoth cut-out of a Mobil 1 engine oil can, mounted in-front of the gantry creatively showcasing Mobil 1’s association with Formula 1. The site is back-lit and illuminated 24 hours. At the DND toll plaza, commuters and passengers cannot miss the eye-catching image of Mobil 1 and Jenson Button.

“Mobil 1 is committed to Motorsports and our aim is to ensure maximum visibility during this year’s F1 and thus we have used multiple platforms of branding. The out of home (OOH) advertising further re-instates our commitment to bring the F1 experience closer to enthusiast. The campaign aims to engage F1 fans, auto experts and I am especially pleased with some of the unique messaging on radio from Jenson Button and other auto experts. Delhites and NCR residents can expect more exciting F1 outdoor campaigns in the time to come.” said ExxonMobil Lubricants India GM - Marketing Ravi Sundar. 

ExxonMobil has been involved in Formula 1 Grand Prix racing for over three decades, supplying race fuels and high specification lubricants showcasing its position as a technology leader in the development of advanced lubricants. Mobil 1, ExxonMobil’s premium flagship brand, is recognised as being one of the most technically superior automotive products in the world.