Muthoot FinCorp rolls out festive campaigns with SRK

Muthoot FinCorp rolls out festive campaigns with SRK

Customers can now book two-wheeler and business loans through a missed call.

Muthoot FinCorp

Mumbai: Muthoot FinCorp has launched its festive campaign for business loans and two-wheeler loans, encouraging people to achieve their goals with a missed call.

Featuring brand ambassador Shah Rukh Khan, the first ad reveals a 'Superstar Secret' for making a customer’s dream of owning a two-wheeler a reality with accessible loan options. The second ad provides a 'Blockbuster Tip' for business growth, presenting MFL’s Business Loans as a resource for entrepreneurs aiming to reach their goals.

MFL CEO Shaji Varghese said, "With the launch of our latest festive campaigns for Two-Wheeler and Business Loans, we are reinforcing our commitment to empowering and improving the lives of the common man."

He further added, "Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India. Also, having Shah Rukh Khan as our brand ambassador further strengthens our trust and relatability, allowing us to connect with a broader audience and emphasize the ease of accessing our loan services through just a missed call."

The campaigns highlight the simple process of obtaining business and two-wheeler loans by making a call to MFL at 80869 80869. The campaigns will run in three languages across digital platforms, ensuring MFL’s message is communicated effectively to a wide audience. The two-wheeler loan is a product of Muthoot Capital Services, a group company of Muthoot Pappachan Group.