Mumbai: Online D2C beauty brand MyGlamm announced the launch of its first-ever serum-infused makeup range—the Super Serum for multifaceted ‘Super Women.' The range has come alive in an exciting manner, with a new-age modern format TVC featuring brand ambassador and investor Shraddha Kapoor, who highlights the ‘super’ features of the range. Highlighting ingredients such as hyaluronic acid, the products in the new range marry the best of makeup and skin-friendly serums.
The vegan and cruelty-free Super Serum face makeup range comprises a BB cream, a compact, a concealer, and a foundation. Each product comes with the power of hyaluronic acid, which holds 1000X its weight in water, to retain skin moisture, add bounce, and suppleness, along with antioxidants that protect the skin from damage. Packed in a bold and beautiful gold—the brand colour—the Super Serum face makeup range is one for keeping.
The TVC has been conceptualised by Publicis Worldwide and directed by Sohini Dasgupta and Shachi Malhotra. It features a catchy jingle that calls out to all the superwomen of today who always slay but need to break up with their old makeup and go for the gold to look glammy all day.
Talking about the launch, The Good Glamm Group CEO of beauty and FMCG brands Sukhleen Aneja said, "We’re elated to announce the launch of our first-ever serum-infused face makeup range with a TVC featuring our brand ambassador, Shraddha Kapoor. The TVC has been conceptualised to highlight the needs of the superwomen of today, who are always on the go but need to break up with their old makeup and opt for a multifaceted product that gives them the best of both worlds—makeup infused with skin benefits. Additionally, the range is designed to keep your skin hydrated and comfortable through the day."
"The Super Serum face makeup range brings together the best that makeup and skincare have to offer. A balanced approach to your everyday makeup routine is a must-have for modern women. I loved working on the TVC; it is a fun way to engage with women who like to feel and look glamorous," Kapoor commented.
Publicis ECD and head of art Shitu Patil added, "The TVC starring Shraddha Kapoor highlights the concept of how the MyGlamm Super Serum face makeup range is multifaceted, just like the superwomen of today who take on many roles in their lives with ease. It draws on the theme of #SuperMakeupForSuperYou and accentuates how these superwomen can look glam all day with this new serum-infused range."
The TVC was launched with Bigg Boss and went live on MyGlamm’s social channels—YouTube and Instagram—on 19 December 2022. It will be further amplified across digital and mainline media.
