MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular radio jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath, also highlights the brand’s attention to detail and high standards of safety.

The three-minute film is an interactive virtual party between three friends who are separated by geographical boundaries, where they relive the good old days and decide to celebrate by focussing on good food by ordering in their favorites using Nature’s Basket’s omni-channel platforms. As the food appears, the fun begins.

Conceptualised by Nature’s Basket and Adfactors PR, the film is based on the social insight into how relationships have blossomed with the aid of technology. It shows how three friends turn an everyday moment into something truly special with a virtual party. It also showcases NB's offering of the freshest produce and promise of #TasteTheWorld across its in-store, online and mobile app platforms.

Nature’s Basket and Spencer’s Retail CEO Devendra Chawla said: “The past few months have been really difficult for everyone and with the festive season beginning in India we wanted to do something to encourage people to celebrate life in their own way. Food has always been the center of every celebration and Nature’s Basket, with its promise of safety and #TasteTheWorld, aims to make these moments even more special.”

The digital film is live across Nature’s Basket’s Facebook, Instagram, LinkedIn, YouTube and Twitter platforms.