MUMBAI: Breakfast cereals brand NESPLUS, from the house of Nestlé India has announced the launch of its first ever TVC, bringing their ‘Kadak campaign’ to life.

The campaign focuses on how a ‘Kadak’ breakfast combined with a mother’s love is the driving force to wake us up every morning. The commercial also highlights the tasty and healthy aspect of the product with a focus on how NESPLUS breakfast cereals remain crunchy even in warm milk until the last bite.

The ad revolves around the morning routine of mothers with their children showcasing how they get them ready for school every day. The mothers are shown serving NESPLUS breakfast cereals to their children.

Nestlé breakfast cereals business executive officer Aparna Chopra says, “We are extremely excited to launch our first ever TVC. The ad campaign captures how NESPLUS, coupled with mothers’ love will prove to be the ‘Kadak’ dose of wholesome ingredients that every household requires in the morning. With the perfect taste combined with loads of health, we are certain that NESPLUS is certainly leading its way to become the ‘Kadak Naashta’ of Indian families. 

The pan-India campaign entails a heavy focus on nationally covering not only key metro towns, but also larger regional clusters with regional TV.

NESPLUS was recently launched in India in July 2018 through the first of its kind digital-first approach on Amazon’s Prime Day. This was the first ever FMCG launch on Amazon Prime which resulted in over a million interactions with the brand within the first week of activation even prior to the launch. A record sale of one unit of NESPLUS every three seconds post launch was registered for NESPLUS breakfast cereals.