Mumbai: Neurobion Forte has launched its new campaign film ‘Ab Feel Karega India’ to continue its efforts on raising awareness around Nerve Health and B-Vitamin deficiency. Launched with the intent to spread awareness around the importance of identifying the early signs of nerve damage, the campaign effectively highlights what a person suffering from nerve damage goes through daily.
The campaign film has been conceptualized by Flirting Vision and narrates the story of a father who misses out on the critical moments of family life because of the symptoms that he experiences owing to nerve damage. Symptoms of B Vitamin deficiency like tingling & numbness in hands & feet, and burning sensation in hands & feet, among others often pull us back from feeling small moments of joy and satisfaction. To build further resonance with the audience and empower them with the right knowledge, the campaign film creatively fuses relatable verbatims that are commonly used by individuals to describe the symptoms associated with nerve damage.
P&G Health India marketing director Vijay Kumar Pampana said, “We are thrilled to launch the ‘Ab Feel Karega India’ campaign under our flagship brand - Neurobion. As a leading nerve care brand, it is our continuous endeavor to empower consumers to recognize the early symptoms of nerve damage and take the necessary actions to mitigate the effects. Symptoms of B Vitamin deficiency like tingling, numbness, and burning sensations in the hands & feet are often ignored by people and restrict them to enjoy the small moments of joy in their daily life. With this campaign, we have tried to use local verbatims to make these symptoms more relatable, reinforcing how timely diagnosis is important. Through campaigns like ‘Ab Feel Karega India’, we will continue to nudge the masses to take the symptoms of nerve damage seriously and not let them restrict the moments of joy and delight in their life.”
Commenting on the campaign film, Flirting Vision creative director Benaifer Mallik shared, “Ab Feel Karega India is a very powerful campaign idea and through the film we aimed to deliver the creative energy via compelling storytelling to enhance the senses of the viewer. Our team worked to shape a campaign narrative that we believe can form a one-on-one relationship with the consumer and positively impact the lives of millions of Indians.”
As a part of ongoing efforts of raising awareness on Nerve Health, P&G Health is also hosting a slew of other digital and on-ground activities such as nerve health screening camps, nukkad nataks, interactive product demos, and webinars.
