Mumbai: Nexus Mall on Tuesday released a new digital ad film featuring its Happyness ambassador Amitabh Bachchan. This film is launched under the brand’s ongoing campaign for the festive season, "Ab Har Din Kuch Naya."

In the digital ad film, Bachchan is seen helping choose a hottestest purple dress from one of the malls in the Nexus Malls portfolio.

Produced by Corcoise, the ad film created to promote the brand is directed by Prasoon Pandey; however, it is scripted by Anurag Agnihotri along with Piyush Pandey.

Nexus Malls CMO Nishank Joshi said, "As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Bachchan is our commitment to stay true to our brand promise of bringing a "Ab Har Din Kuch Naya" experience for our customers, every time they visit our malls."