MUMBAI: Onads Communications has been appointed as the sole creative agency for Bajaj Electricals.

Prior to this, Onads was handling about 30 per cent of Bajaj Electricals' portfolio, while the incumbent Soho Square was handling 70 per cent of the business.  

This is the first time that Bajaj Electricals has handed over its entire mandate to a single creative agency.

Onads Communications founder Jignesh Maniar said, “This is a landmark achievement for Onads Communications and is a reflection of the faith that the management of Bajaj Electricals has in our creative abilities. We look forward to partnering them to take Bajaj Electricals to new heights in the future.”

Onads Communications has been working with Bajaj Electricals for the last three years. The partnership initially started as a one year project for the company's 75 Years celebrations.