Mumbai: Poonawalla Fincorp Ltd. (erstwhile Magma Fincorp), a Cyrus Poonawalla Group promoted non-deposit taking systemically important non-banking finance company has launched the ‘Kya se Wah’ campaign. With this campaign the company aims to help doctors, chartered accountants, and business owners upgrade their space in a stress-free manner. The campaign has two short films which highlights the issues of small businesses and professionals and how Poonawalla Fincorp can fulfil this need by helping them transform their business or practice. 

The ‘Kya se Wah’ campaign addresses the fact that first impressions matter. And how Poonawalla Fincorp is making sure that through its business and professional loan offerings, the customers can upgrade their business, clinic, and practice by a simple click.

The campaign leverages light-hearted humour to engage with the audience. It also establishes the fact that the entire loan approval process with Poonawalla Fincorp is digital and how it helps professionals and businesses achieve more.  

Poonawalla Fincorp managing director Abhay Bhutada said, “At Poonawalla Fincorp, we always believe in offering best-in-class and customer-centric products and solutions to fulfil the financial needs of our customers. With our digital first approach we offer swift and smooth disbursals. This campaign aims to create awareness for our brand and product offerings. This will give us an opportunity to kickstart our audience engagement and highlight our value proposition of being the end-to-end digital lending NBFC offering hassle-free experience to our customers.” 

Poonawalla Fincorp’s business loans and professional loans can be used to purchase new equipment, improve office infrastructure, and more. With the ‘Kya se Wah’ campaign, the NBFC wants to encourage and help business owners and professionals to grow, upgrade, and upscale in just a few simple steps.