MUMBAI: Having got US$ 55m Series D funding from Tencent, ru-Net, RSI Fund, Thrive Capital, Sequoia Capital, Matrix Partners, Capital G, Altimeter Capital & Sofina earlier this year, eventually adding up to US$ 180m, Practo has unveiled its new brand identity and positioning - Your Home for Health. 

One of the leading healthcare platforms, Practo has partnered with New York-based graphic design firm-Chermayeff & Geismar & Haviv (CGH) to create a global, distinctive and memorable identity. Practo’s platform is expanding rapidly and the new brand identity better represents the larger purpose and range of businesses that Practo now has around the world. 

The positioning ‘Your Home for Health’ embodies the powerful concept of having a single, trusted and familiar place where consumers can find doctors and book online appointments, chat online with doctors, order medicines and lab tests, store health records and even read health articles written by doctors. For healthcare providers, Practo is the platform that helps them connect with consumers, provide a better patient experience as well as provide tools that help them manage and grow their practice.

In the last year, Practo’s various offerings have made significant progress to create a strong platform: 116% growth in patients visiting Practo and 81% more appointments booked. There has been 114% growth in patients internationally and 129% growth in international appointments. Medicine delivery of Practo will cover Top 7 cities in India by May 2017.

Practo is now focused on opening the platform to more healthcare stakeholders including insurers, pharmaceutical companies, medical devices companies and others so they can build new services on top of Practo’s platform and deliver a superior healthcare experience for both consumers and providers.

The brief to CGH for the new brand identity was to create a global brand that symbolizes the platform role Practo plays in healthcare. The identity must encompass the complexity of Practo’s offerings but at the same time, depict it with exceptional simplicity.

The positioning- Your home for health, signifies that Practo is the single destination for consumers to take care of all their health needs as well as those of their loved ones. Practo is the trusted, familiar place where consumers can take good take care of themselves and their families, assessing health issues, finding the right doctor, managing records securely, and finding new ways to live a longer healthier life.

The new distinctive logo symbolizes the platform role Practo plays. Consisting of two dots at either end with Practo in the center, it denotes that Practo can connect any two stakeholders in the healthcare ecosystem - they could be a hospital and a patient, an insurer and a patient, an insurer or a provider and more. Each can now easily connect with the other through Practo.

In addition to the master brand, Practo also has four product sub brands for its products sold to healthcare providers. These are Ray™, Qikwell™, Insta™ & Querent™. 

Practo founder & CEO Shashank ND said, “Practo is the platform that connects any two stakeholders in healthcare, be it patients, providers, insurers, medical devices and more. As we open our platform to other stakeholders in healthcare, we are excited to see the amazing experiences they will build to dramatically improve healthcare around the world.”

"The new identity had to take care of the current and future growth for Practo, it also had to stay true to its vision to help people live longer, healthier," says Sagi Haviv, Partner and Designer, CGH. “The new visual identity showcases two circles which represents Practo establishing connection between two entities whether its customer and the healthcare provider or any two health care stakeholders” says Mackey Saturday, Principal Designer, CGH.