Public App launches #PublicSalutes campaign

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Public App launches #PublicSalutes campaign

An initiative to preserve the legacy of India’s freedom fighters.

Public App

Mumbai: As the nation prepares to celebrate India's 78th Independence Day, Public App has unveiled the teaser for its upcoming Independence Day campaign, igniting a flame of patriotism with #PublicSalutes. The #PublicSalutes campaign is a heartfelt ode to the indomitable spirit of India's freedom fighters, delving deep into the lives of unsung heroes who etched their names in the accounts of history.

In a powerful collaboration with a diverse group of content creators, Public App embarked on a mission to uncover the untold stories of living legends who were instrumental in India's freedom struggle. To kick off the campaign, Public extended an invitation to these creators to help find these freedom fighters. Through their efforts, these powerful and inspiring stories of personal experiences, sacrifices, and dedication to India’s independence will find their way to a larger audience. Their stories, echoing with the spirit of a bygone era, aim to inspire a new generation to cherish the legacy of our nation’s builders. These compelling video interviews will be released daily by these creators on the App from August 9th to August 15th, bringing these remarkable stories to life.

Beyond the moving narratives, Public App will also feature a district-wise collection of Commemorative Cards, available on the App daily till 15 August, to educate about the immortal contributions of our brave national heroes. Each tale, a testament to courage and resilience, will be accessible to users, fostering a deeper understanding of the sacrifices made for our independence. Users will have the opportunity to explore the stories of heroes who fought and contributed to the struggles in their surrounding areas, forging a personal connection to the legacy of those who made a difference nearby. Public App seeks to bridge the gap between historical sacrifices and local appreciation, helping people recognize and honor the contributions made in their own vicinity.

The recently launched teaser video is a captivating prelude to a campaign that promises to be a soulful exploration of India’s freedom struggle. This initiative is not only dedicated to preserving and sharing the extraordinary contributions of these unsung heroes but also to honouring their legacy for generations to come.

Sazal Batra, VP Operations, who oversees Creator Operations for Public app said, “We are incredibly grateful to these talented content creators for their passion and dedication in bringing these stories to life. Their collaboration has been instrumental in ensuring that the legacy of our freedom fighters is preserved for generations to come. We believe that #PublicSalutes will not only educate and inspire but also foster a deeper sense of patriotism and unity among our users. By sharing these stories, we hope to create a ripple effect of respect and admiration for our nation's heroes”