Mumbai: By Design, a leading creative agency, has conceptualised and produced a series of snappy and memorable digital films produced for Syska's range of BLDC fans. Featuring Rajkummar Rao, the films highlight the ecological and financial benefits of the fans using the tagline “Save Kiya Kya?”. These films are the digital extension of the offline campaign (TVCs and full-page print ads) to launch their range of fans.

The first film features Rajkummar Rao in a nerdy avatar giving us a lesson on saving the planet and our money, as Syska BLDC fans are powerful yet save 60 per cent energy!

The second film is relatable and engaging as it highlights the ease and convenience of using BLDC fans, which can be controlled via a remote.

The third film shares a quick tip on how to escape the scorching heat with Syska BLDC fans. They yield high performance and low power bills.

The films aim to connect with Indian audiences by showcasing the latest range of BLDC fans, which will enable consumers to decrease their carbon footprint while saving money on affordable, durable fans and lower electricity bills.

By Design is known for its expertise in producing exceptional visual experiences across various media. With a team of creative professionals who are passionate about storytelling, By Design creates engaging and impactful content for brands. The films showcase the superior design and performance of Syska's range of BLDC fans, while also highlighting the brand's commitment to energy efficiency and sustainability.

"It's always a pleasure working on films for Syska and this was a particularly interesting launch for us to work on with Rajkummar Rao," said  By Design founder & chief creative officer Rahul Gupta. “We aimed to create relatable, bite-sized digital films to supplement the TVCs, all of which effectively conveyed the features of the BLDC fans.”

"We're really happy with the outcome of the campaign. We've worked hard to create a great product and these films have communicated its benefits in an amusing manner", said  Syska director Gurumukh Uttamchandani.