Mumbai: Relispray, the household brand in India known for its pain relief spray, has announced the launch of its latest campaign, #ReviveWithRelispray, powered by one of India’s leading digital marketing and communications agency, PivotRoots – a Havas Company. Relispray’s new campaign aims to spread awareness about pain and injury management among gamers.
Through this campaign, keeping in mind the physical demands of gaming and the increased likelihood of gaming-related injuries, Relispray aims to revolutionize the gaming community's approach to health and well-being. With the increasing popularity of gaming in India, avid gamers often spend prolonged hours honing their skills, leading to injuries such as gamer's thumb, gamer's neck, and carpal tunnel syndrome. These injuries can become chronic if left unaddressed.
India is one of the fastest-growing gaming markets worldwide, with more than 400 million individual gamers. To effectively engage this diverse set of audience, Relispray teamed up with PivotRoots- a Havas Company and Streamo to collaborate with top influencers from the world of gaming. These influencers play a crucial role in engaging their follower base as they have the power to influence opinions and purchasing decisions within the gaming community through live streams, reviews, tutorials, and gameplay tips.
"As a brand inspired by the spirit of sportsmanship and the unwavering passion it ignites, over the years, Relispray has been a trusted solution for pain relief for sports lovers and avid gamers," said Midas Care Pharmaceuticals Pvt. Ltd. director Shivangi Gupta. "However, we recognize the dedication, time, and physical involvement that gaming and e-sports demand. Through our latest awareness campaign, we aim to nurture the gaming community by starting a 'gameolution' — a revolution that prioritizes the health and well-being of gamers."
Commenting on the campaign’s strategy, PivotRoots- a Havas Company VP social and strategy Kapil Nair said, "We wanted to address the gaming community in a relatable and relevant manner. Gaming influencers have a significant impact on their followers, and we wanted to leverage their social influence to create awareness around gaming injuries, which are some oft-neglected aspects of gaming. The concept behind the #ReviveWithRelispray campaign revolves around the insight that prolonged gameplay can lead to physical wear and tear and that with the right care, gamers can prevent several health issues including back spasms, sore neck, muscle fatigue and more. Through this campaign, Relispray aims to provide a more comfortable and pain-free gaming experience for gamers while spreading awareness about injury prevention and management.”
