Mumbai: Revolt Motors, an electric bike manufacturer initiates a powerful marketing drive with a TV-led campaign, bolstered by a strong digital presence and strategic OOH media presence in 65 cities. The campaign is geared towards new-age riders who are pushing the industry to continuously reinvent performance, smart intelligence, economy, and sustainability. At Revolt we call them ‘Generation Why’.

The ‘BUILT FOR GENERATION WHY’ campaign highlights the bike's impressive 150 km range on a single charge, paired with an affordable monthly EMI starting at Rs 2799, establishing it as a compelling e-mobility solution.

RattanIndia Enterprises Ltd business chairperson Anjali Rattan Nashier the parent company of Revolt Motors, highlighted the strategic timing of the campaign and said, “The new generation of riders display a high level of tech-savviness, mindful spending, and an eco-conscious mindset, driving a keen interest in e-mobility. Our products, with their stylish and ergonomic design and being lighter on the pocket, hold broader appeal, not only among today's youth but also to a wider audience. Additionally, our expansion to 115 dealerships nationwide further strengthens accessibility, catering to the growing demand for sustainable mobility.”

This high-voltage campaign marks a significant step for Revolt Motors, anticipating a substantial increase in brand affinity among its audience.