Mumbai - This Independence Day, RiteBite Max Protein has launched its latest campaign, #MainAzaadHoon, celebrating India’s 77th year of independence by addressing a crucial aspect of personal freedom: the choice to embrace healthier eating habits.
This initiative focuses on encouraging Indians to break free from unhealthy snacking patterns and make informed, nutritious choices that contribute to a stronger, healthier Bharat. Through a series of compelling videos, the campaign features the voices of everyday Indians who have pledged to reduce or eliminate their junk food consumption. These individuals have shared their personal battles with unhealthy eating and their inspiring journeys toward better health.
The Ritebite Max Protein team visited popular food spots to encourage healthier eating habits by promoting their campaign, "Main Junk food se Azaad Hoon." This aims to inspire people to shift from junk food to better choices.
Naturell India Pvt. Ltd (RiteBite Max Protein), brand manager, Dr. Ravinder Varma commented, “True freedom is about more than just political independence; it encompasses our ability to make choices that impact our health and well-being. RiteBite Max Protein #MainAzaadHoon campaign is a tribute to this idea, empowering people to take control of their health by moving away from unhealthy habits. This Independence Day, we celebrate not only our nation’s freedom but also the freedom to make choices that lead to a healthier life.”
Naturell India Pvt. Ltd (RiteBite Max Protein), marketing manager Shivam Tiwari added, “The campaign represents a nationwide movement towards better health. In today’s fast-paced world, where convenience often outweighs nutrition, it’s easy to fall into unhealthy eating habits. Our aim through this campaign is to encourage individuals to pledge towards healthier choices. These small but significant changes can foster a healthier lifestyle for individuals and strengthen our community as a whole.”
77th Independence Day Campaign - Main Azaad Hoon | RiteBite Max Protein -
Balancing Busy Lives with Healthier Choices | Main Azaad Hoon | RiteBite Max Protein-
From Fast Food to Healthier Habits | Main Azaad Hooon | RiteBite Max Protein-
MBA Students on the Path to Healthier Eating | Main Azaad Hoon | RiteBite Max Protein-
Staying Healthy While Navigating Life’s Challenges | Main Azaad Hoon | RiteBite Max Protein-
Redefining Fitness: Beyond Slim to True Health | Main Azaad Hoon | RiteBite Max Protein-
College Athlete Balances Cravings and Commitment to Health | Main Azaad Hoon | RiteBite Max Protein-
Choosing Wellness Over Waffles: A Journey to Health | Main Azaad Hoon | RiteBite Max Protein-
Mindful Eating Over Indulgence: A Healthier Path | Main Azaad Hoon | RiteBite Max Protein-
