MUMBAI: RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called  #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

Romedy Now's campaign intends to highlight the cool quotient in dads and debunk the stereotype that they can give advice even on topics that are not in their traditional comfort zone. 

Watch the video here: https://goo.gl/sgacjt

A father’s influence on a child is equally important as that of a mother, is what the campaign wants to convey.

Romedy Now’s #Dadvice campaign encourages viewers to share the most unexpected advice that they have received from their fathers by using #Dadvice on social media. All the entries with unusual advice will receive Romedy NOW hampers.  

As a part of Father’s Day celebration RomedyNOW will also showcase a special  line up of movies under the property 'Daddy Cool' all day long on June 17, 9 am onwards. The movies include ‘Yours, Mine and Ours’, ‘Honey, I Blew up the Kids’, ‘Enchanted’, ‘The Game Plan’ and ‘Guess Who’.