Mumbai: Premium wires and cables company, RR Kabel has launched a new campaign ‘Ek Diwali Aisi Bhi’ to extend support and appreciation to the true heroes of Diwali- the electrician community.

The dedicated campaign hopes to engage this community through various social media channels in an effort to help bring the joy of the season to their individual households as they continue to work hard towards bringing the same for us.

The electricians in India are the busiest during the festive season to ensure the brightest celebrations for all consumers throughout the country. However, in this process, many are unable to focus on their own celebrations. The short digital video launched by RR Kabel showcases how an electrician is unable to decorate his own home while he was busy doing the same for others. This is where the proud son of the electrician steps in and does his bit to decorate his family’s home so that they too can have their own Diwali celebration.

The video is being showcased across all RR Kabel’s social media channels including Facebook, Twitter, LinkedIn, and is accompanied by various social media activities. The campaign also includes a dedicated social contest on the video wherein the winners have a chance of winning exciting prizes.

RR Global director Kirti Kabra said, “We, at RR Kabel, have always held our electrician community in the highest regard. This year, we wanted to dedicate this campaign to our Kabel Dost to not only thank them for their relentless support but to provide recognition for all their hard work throughout the year. As the true heroes of Diwali, RR Kabel wanted to help celebrate the electricians that continue to make our lives simpler each step of the way. Through this campaign, we would also like to invite our consumers to extend their support for all electricians across the country."