MUMBAI: We live at a time when nearly 18 lakh children under the age of five die each year from diarrheal diseases and pneumonia. A simple habit of handwashing can help save lives! On Global Handwashing Day, Savlon launched its ‘Haath Se Baat’ campaign, wherein students are seen ‘talking to the germs’.

The idea stemmed from the thought on how it is a challenge to convince children to wash hands as they don’t realise its importance. Therefore, it is imperative to educate them in a way they understand. The latest campaign by Savlon uses a hidden voice artist that imitates germs and tells the children all about the dangerous diseases they can spread like typhoid, diarrhoea, vomiting etc.

The core thought behind the campaign revolves around washing hands periodically, as that will eliminate the contact of germs with hands.