Mumbai: India’s fragrance company Secret Temptation has created a social media storm with its #SecretWedding campaign. The campaign features Krishna Mukherjee as the bride and a mix of influencers like Hina Khan, Avneet Kaur and Shireen Mirza as bridesmaids preparing for different wedding functions such as haldi, cocktail, bachelorette, dance performances, bachelorette frolics and the grand wedding.
Fragrances add a special touch to wedding celebrations. When the spirit of a significant life event combines with the sense of smell, it can evoke fond memories and a range of feelings that uplift people's spirits, deepen romance, elevate moods, and create happiness.
The campaign's virality started with reels posted from Hina Khan, Avneet Kaur and Shireen Mirza accounts about the secret reveal of the season's best wedding; later on, Krishna Mukherjee is revealed as the secret bride, and she reveals the destination of the wedding. Additionally, influencers like Sanya Mrig, Suhina Chakraborty, Namrata Mahant, Ishani Mitra, Afreen Mehra, and many more posted a reel receiving secret invitations for a secret wedding. The campaign focuses on the mystery of the wedding and how it is never complete without the Secret Temptation fragrances. Multiple Instagram Bollywood pages such as Voompla, Viral Bhayani, Bollywood Access, etc then shared the same content. The campaign has received 10.76 million views through the Instagram Bollywood pages and from all the influencer reels.
McNROE Consumer Products Pvt Ltd. head of business development Ankit Daga said, "Fragrances play a subtle yet powerful role in setting the tone for a wedding. A perfume can enhance the overall elegance of the ceremony, make the bride, and groom feel more confident. A grooming roll-on is convenient for dance practices, enables sweat protection and keeps the person feeling fresh throughout the event. A deodorant can be handy during a bachelorette-backpacking trip, ensuring that the bride and her friends stay fresh and confident even during outdoor activities. By offering a range of fragrance options for different events, brides and bridesmaids can complement their wedding attire just the way they want to; after all, it is the #SecretToCompleteLook.”
