Mumbai: Sirona, India’s leading feminine hygiene brand launches its revolutionary line of sanitary pads, designed to be 100% rash-free, with a DVC featuring actor Barkha Singh, as the brand advocate and face of the campaign. Acknowledging the common discomfort and skin irritation experienced by women during their menstrual cycles due to plastic-based sanitary pads, Sirona has embarked on a journey to prioritise women's comfort and well-being.
In a strong commitment to women's health and comfort, Sirona announced the association of Barkha Singh, a prominent figure in the entertainment industry, as the brand advocate and face of the campaign for their sanitary pads and menstrual cups. Celebrating this milestone, Sirona has launched an engaging digital video campaign (DVC) featuring Barkha Singh, shedding light on the innovation behind the 100% rash-free sanitary pads, educating women about the importance of choosing skin-friendly hygiene products, and encouraging them to embrace the comfort and health benefits of Sirona's offerings.
Speaking on the launch, Good Glamm Group Good Brands Co CEO Sukhleen Aneja, "Sirona's relentless pursuit of innovation and commitment to women's well-being has culminated in the creation of our 100% Rash-free Sanitary Pads; a result of extensive research and development, with a singular focus on enhancing women's lives during their menstrual cycles. We are dedicated to making a positive difference in the lives of women everywhere.”
“I am proud to be associated with Sirona, a brand that is dedicated to feminine health and hygiene. Sirona's products are a game-changer for women everywhere, and I am excited to spread the word about these incredible products." added actor and brand advocate Barkha Singh.
In addition to being rash-free, Sirona Sanitary Pads are highly absorbent, ensuring that women remain dry and comfortable throughout their menstrual periods. Furthermore, these pads are free of toxins, providing women with the peace of mind they deserve concerning their health. Sirona invites women across India to embrace a new era of feminine hygiene with their 100 per cent rash-free sanitary pads, aiming to make every period a comfortable and rash-free experience.
Sirona Sanitary Pads represent a significant milestone in the feminine hygiene sector. These pads are meticulously crafted with an indulgent, soft, cottony top layer that offers an unparalleled level of softness and breathability throughout the menstrual cycle. Unlike conventional pads, Sirona Sanitary Pads ensure a rash-free experience, eliminating the discomfort and itching that frequently accompanies menstruation. The Sirona Sanitary Pads range is available in various SKUs, including XL, XL+, overnight pads, and maternity pads. Notably, the overnight and maternity Pads are made from 100 per cent organic cotton, enhancing their eco-friendly appeal.
