Mumbai: The gaming and entertainment hub Smaaash (Fun Gateway Arena Pvt Ltd), which has locations in more than 20 cities, recently launched a digital brand campaign that aims to redefine what it means to have fun and to be entertained. Smaaash, which just expanded into Udyogvihar, uses cutting-edge gaming and sports simulation technologies to provide a range of activities, including thrilling virtual reality games, captivating twilight bowling, outstanding cricket simulation, and an astonishing array of arcade games.
The new advertising campaign aims to provide a fully immersive experience that blends the best aspects of arcade games, virtual reality, intense bowling, and an absolutely breathtaking backdrop. Smaaash touts itself as the top location for gamers of all ages. The company promises to transform the gaming experience by providing guests with an entertaining and engaging journey unlike any other. It features state-of-the-art amenities and a variety of activities.
SMAAASH CMO Avanish Agarwal said, “This would not have been feasible if we had not positioned our brand in the manner in which we did. Throughout our journey, we have encountered a lot of love and acceptance from our audience. In order to ensure that consumers are aware of how much time and money they are spending, we believe it is crucial for us as a responsible brand to frequently emphasise the importance of responsible gaming. This new campaign is another step in further solidifying our brand's message and how we're revolutionising the gaming industry for today's new generation of millennials”.
Smaaash continuously redefines the field of sports entertainment while promoting extraordinary client engagement through steady evolution. Smaaash has established itself as a prominent force in India's entertainment sector thanks to its ubiquitous presence in both major cities and small towns. SMAAASH creates an unparalleled, immersive, and cutting-edge social experience for families, friends, and kids by fusing sports, virtual reality, music, and food.
