Mumbai: Somany Ceramics Ltd, a homegrown company specialising in ceramic tiles and allied product segments, has launched its new brand campaign ‘Zameen Se Judey.’ The TVC aims to connect directly with the masses urging them to opt for international quality products at an affordable price that are manufactured locally.

Somany Ceramics' brand ambassador Salman Khan can be seen in this quirky ad which spreads a simple message of staying grounded while delivering the best quality products. The TVC shows the Bollywood actor in his living area discussing flooring options with the contractor (played by actor Manoj Pahwa). Khan shows his disinterest towards international brands and prefers quality products designed by homegrown brand Somany. He resonates with the brand’s ideology of ‘Zameen Se Judey.’

Somany is taking a 360-degree holistic approach to expand its bandwidth by reaching out to the masses. The integrated marketing approach designed for the new TVC leaves no stone unturned by targeting audience Pan India, via HSM and regional vernacular channels, social media platforms along with outdoors, airports and cinema, said the statement.

“Salman Khan is a world-class actor and yet chooses to stay rooted and always has a humble approach in everything that he does. These characteristics of Salman are highly relatable to our brand’s personality," stated Somany Ceramics brand custodian Minal Somany. "We are confident that the new TVC will help Somany in building deeper relationships with our consumers and paving the brand in the right direction.”