Mumbai: Breaking free from the glittering allure of celebrity endorsements, Orientbell Tiles is about to embark on an extraordinary journey with its latest campaign – a thought-provoking exploration of the age-old question, Stars or Substance?

In an age where brands often ride the celeb wave, Orientbell Tiles is flipping the script. The upcoming campaign, aptly named 100 per cent tiles and zero per cent celebs, is not just about tiles; it's a reflection on the very essence of authenticity in advertising. It takes a stand, challenging the norm that equates star power with product worth.

Imagine a world where the spotlight isn't stolen by A-listers, but rather, it's the craftsmanship, innovation, and quality of a product that shines through. That's the vision driving Orientbell Tiles, as they cast aside the need for celeb endorsements and focus on what truly matters to the consumer – by Making shopping for tiles easier.

Barely 25 per cent of our consumers believe that most celebs use the products they endorse. More than 50 per cent want to hold celebs accountable for the claims they endorse.

The 100 per cent tiles and zero per cent celebs campaign is an invitation to question the status quo, to ponder the authenticity behind countless celeb endorsements.

“We are today making a bold statement: no celeb endorsements, no shallow, marketing gimmicks. Orientbell Tiles will stand proudly on its own merit. And make shopping for floor and wall tiles easier.

This campaign is not just about our brand; it's about the broader conversation – the choice between superficial glam and authentic substance," shared Orientbell Tiles chief marketing officer Alok Agarwal.

Set to unfold across diverse media channels, 100 per cent Tiles and zero per cent Celebs aims to captivate hearts and minds, not by celeb name-dropping, but by sparking a dialogue on what truly defines excellence. And customer delight. The visuals and messaging are crafted to engage, provoke thought, and inspire consumers to make choices based on the essence of a brand, rather than the celebrity attached to it.

Join Orientbell Tiles in this revolutionary campaign as they challenge the norms, encouraging consumers to look beyond the stars and discover the genuine substance that shapes their brand.