Mumbai: ChocolateX, India’s first all-natural aphrodisiac chocolate brand, has appointed Sunny Leone as its brand ambassador to help reshape conversations around intimacy and self-care. Through her influential presence, ChocolateX aims to destigmatise sexual health with its unique offering—chocolates designed to enhance libido and pleasure naturally.

ChocolateX founders, Rafi, Karthik, Srinivasa, Ravi, and Rama, crafted the brand to offer a wellness-centric alternative to conventional intimacy solutions. With natural ingredients like Shilajit, Ashwagandha, and Orchis Latifolia Extract, these chocolates deliver a safe and effective solution for enhancing intimate experiences without artificial additives or side effects.

Understanding shifting perspectives among India’s 25-45 age demographic, ChocolateX intends to create a comfortable space for consumers seeking natural ways to enrich wellness. “ChocolateX helps by enhancing connections and promoting overall wellness, creating a space for individuals and couples to explore and enrich their intimate relationships,” said ChocolateX, co-founder, Rafi.

Sunny Leone's role as the face of ChocolateX aligns with the brand’s vision to normalise intimacy discussions. “Sunny’s vibrant personality and openness around conversations of self-expression made her a perfect match for ChocolateX. Her connection with a wide audience, especially in the wellness space, complements our goal of reaching people who value authenticity and are ready to embrace a more open dialogue around intimacy,” added Rafi.

The collaboration will see bold social media campaigns, captivating visuals, and storytelling aimed at breaking taboos around sexual wellness and celebrating India’s cultural legacy in intimacy. With this launch, ChocolateX is sparking a broader, healthier dialogue around intimacy, fostering acceptance, and emphasising its commitment to natural wellness.