MUMBAI: Swiggy, India’s largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of “Diwali mein kisi ko khaali haath wapas nahi bhejte”, it traces a day in the life of a little boy who learns the value of ‘giving back’ while distributing sweets in his society on Diwali.

Through his eyes, we see the tradition for what it really is- a gesture meant to be extended to anyone and everyone. The little boy drives this value through a heartwarming gesture of offering sweets to a Swiggy delivery partner when the latter comes home to deliver their order.

Swiggy AVP marketing Ashish Lingamneni says, “Sab ke saath diwali is a concept that helps us add meaning to everyday relationships between consumers and our delivery partners. Diwali, a festival of giving and togetherness, became the perfect time to start that conversation. Millions of Indians interact with Swiggy’s delivery partners, what better occasion than this to make these interactions more meaningful”

Dentsu Webchutney senior vice president for client services Prashant Gopalakrishnan adds, “No visitor goes home empty handed on Diwali. A visit from a delivery partner needn’t be any different. The cultural insight of this tradition became the perfect tool to convey our message.” 

The film is conceptualised and produced by Dentsu Webchutney in association with Frog Pond Productions, directed by Sandeep Yadav starring Palash Prajapati.