MUMBAI: Cricket fans, ever screamed ‘no signal!’ right as your favourite batsman hits a six? Frustrating, right? Well, fear no more! Tecno, the smartphone brand that refuses to drop the ball (or signal), has teamed up with Kolkata Knight Riders (KKR) to make sure fans stay plugged into the action. With the new #SignalJeetKa campaign, Tecno is promising a cricket season where the only thing dropping is the opposition’s wickets—not your connection.

Announced on 19 March 2025, this electrifying collaboration aims to amplify the thrill of cricket through uninterrupted connectivity and state-of-the-art technology. Tecno's sleek, powerful devices will ensure fans experience every boundary, wicket, and nail-biting super over without interruption. How’s that for a partnership?

Tecno Mobile India CEO Arijeet Talapatra shared, “We’re excited to partner with Kolkata Knight Riders. Cricket is an emotion that unites millions, and it aligns perfectly with Tecno’s mission to empower India’s youth. Through our #SignalJeetKa initiative, we aim to ensure fans stay connected and never miss a moment of the thrilling action. Just as KKR gives their all on the field, we’re committed to delivering the best technology to keep fans at the heart of the game.”

KKR’s iconic motto, #KorboLorboJeetbo, echoes Tecno’s own relentless ethos, ‘Stop At Nothing’. Both champion the spirit of hustle, teamwork, and cricket’s vibrant culture. Tecno’s advanced connectivity solutions reaffirm the brand's commitment to keeping fans at the core of every cricketing moment.

Knight Riders Sports CMO Binda Day added, “Technology is at the forefront of cricket's growth, especially in India. Our partnership with Tecno is an opportunity to promote a seamless collaboration in this respect. At the Knight Riders, we believe in creating an immersive experience for our fans by bringing them closer to the game we love and that will be our aim through this partnership.”

So, cricket enthusiasts, say goodbye to buffering and hello to cricketing clarity. Thanks to Tecno, the only thing missing signals this season will be opposing batsmen when KKR bowls.