Mumbai: Kalyan Jewellers, an India's jewellery brand, has launched the #HerMilestones digital campaign to celebrate International Women’s Day. The campaign aims to inspire and empower women by honoring their achievements and celebrating their strength, resilience, and perseverance.
The digital campaign features Kalyan Jewellers’ regional ambassador Pooja Sawant, who reflects on the challenges she has faced and the milestones she has achieved as a womanpreneur. The campaign pays tribute to incredible women who are making a difference every day, from all walks of life, breaking barriers and shattering stereotypes in their respective fields.
“We believe that women deserve to be celebrated every day, but International Women's Day is a special opportunity to recognize and honor the contributions of women around the world," said Kalyan Jewellers executive director Ramesh Kalyanaraman. "Through this campaign, we are attempting to empower and inspire women to continue pushing boundaries and reaching new heights."
To further encourage and engage women across the country, regional brand ambassadors Ritabhari Chakraborty and Kinjal Rajpriya shared their personal stories of milestones through an Instagram Live event. The event aimed to inspire fans and encourage them to share their personal experiences with Kalyan Jewellers, creating a platform that highlights the diverse achievements and challenges faced by women hailing from different cultures, backgrounds, and communities.
The stories gathered from this crowd-sourced initiative are being featured on the social media channels of Kalyan Jewellers with the hashtag #HerMilestones. The brand hopes to create a powerful collection of narratives that inspire women to pursue their dreams and celebrate their milestones.
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