Mumbai: The dazzling collaboration between Myntra, French Connection UK (FCUK), and the ingenious minds of TVA.Group has generated ripples in the influencer marketing world.
The "Me & My Connection" campaign, a sublime blend of storytelling and promotion, is making headlines with unprecedented success. Elevated by the robust engagement of 15 esteemed Bollywood luminaries and top-tier CAT-A influencers, this inventive campaign has heralded a transformative paradigm in influencer marketing. The campaign radiated success, generating an impressive 300 million estimated impressions and an Earned Media Value (EMV) of Rs 39.7 Cr. This spectacular achievement led to a return on investment that exceeded 30 times, setting a new benchmark in influencer marketing.
An illustrious array of influencers and Bollywood celebrities, including luminaries such as Arjun Kapoor, Athiya Shetty, Vijay Verma, Jim Sarbh, Komal Pandey, Ahan Shetty, Monica Dogra, Kunal Thakur, Kubbra Sait, Zara S Khan, Kayan, Zaeden, Diet Sabya and Vedang Raina and Adarsh Gaurava lent their charisma to this avant-garde campaign. Mirroring the lives and passions of these influencers against minimalist backdrops, the campaign showcased compelling narratives that resonated profoundly with audiences, garnering a reach that soared beyond 105 million and racking up an awe-inspiring 120 million total plays.
Redefining the landscape of traditional marketing strategies, TVA.Group meticulously orchestrated every aspect of the "Me & My Connection" campaign, from crafting compelling scripts to strategic selection and liaison with artists, from the seamless execution of production to the meticulous post-production edits, TVA.Group left no stone unturned.
The final product was a masterful tableau of personal journeys, self-discovery, and authentic connections, punctuated by arresting editorial-style visuals and a magazine-like reveal of French Connection's Myntra launch. This holistic approach captivated audiences and deftly promoted the essence of genuine human connections, transcending the boundaries of standard brand promotion.
Reflecting on the campaign's triumphant run, TVA.Group ( www.tva.group) co-founder Devashri Mehrotra commented, "Our goal with this campaign was to promote the brand and spark a conversation about the importance of genuine connections. By showcasing unheard stories of our celebrities and creators, we created a campaign that lent high engagement with viewers and served as significant advertorial assets for Myntra's exclusive launch during their End of Reason Sale.”
Vijay Verma:
Arjun Kapoor:
