MUMBAI: Twitter has been at the epicentre of powerful public conversations and women’s movements have been a part of that. For instance, in the first few months of 2020 there was an 87 per cent growth in conversations in India to do with women’s day and women’s empowerment when compared to the same months in 2019 (1 Jan - 25 Feb).
Globally, there have been 125 million tweets about feminism and equality over the past three years. Conversations are closely tied to International Women’s Day, as Twitter has seen a spike in Tweet volume over the past three years on and immediately surrounding 8 March. To celebrate the day this year, Twitter has launched a special emoji that is activated with the hashtags #EveryWoman and #प्रत्येकमहिला.
Remember this Tweet?
We launched this special emoji to celebrate #EveryWoman who you told us inspired you.
Tweet with #EveryWoman or #प्रत्येकमहिला https://t.co/RI5vmtpcRd pic.twitter.com/rjgB2YUp5f
— Twitter India (@TwitterIndia) March 5, 2020
Speaking about the campaign, Twitter VP Asia Pacific Maya Hari said, “At Twitter, we see incredibly vibrant and diverse voices on our platform, from those engaging in joyful everyday conversations, to strong women who raise awareness about issues that matter. Through #EveryWoman, we want to highlight every shade and every kind of Indian woman, and honour those who are transforming how we are perceived in the workplace and beyond.”
The platform will be celebrating five inspiring women; Tamil playback singer Chinmayi Sripaada (#VoiceOfChange), runner Dutee Chand(#RecordBreaker), scientist and entrepreneur Kiran Mazumdar Shaw (#Catalyst), CNBC TV18 managing editor Shereen Bhan (#TwitterTurk), and former minister of external affairs late Sushma Swaraj (#TwitterDiplomat).
Speaking about the initiative as well as conversations by women on the platform, Twitter India MD Manish Maheshwari said, “Twitter is committed to powering positive change by fostering healthy conversations, sharing stories that inspire, and highlighting individuals who create real impact through Twitter. As a company committed to ensuring inclusivity and diversity, #IWD2020 is particularly special to us. In fact, Indians are the second largest group to follow @TwitterWomen after Americans. It is our honour to acknowledge these incredible Indian voices who make conversations on Twitter interesting and vibrant, inspiring #EveryWoman while at it.”
