MUMBAI: On the occasion of grandparents day which normally falls on the first Sunday of September, the diaper brand Friends has taken an initiative to give back to your grandparents the freedom to do whatever they want to -- through a social media campaign.

Marketing and commerce vice-president Kartik Johari said, “There is no love more sincere than the love of our grandparents. They deserve to have the freedom to do what they want and live their lives to the fullest. Through the campaign, we are trying to celebrate the freedom that they truly deserve”.

As you age, the fear of losing control of your bladder is real. There’s nothing, you can do to control it when you’re full and this makes going out in public a nightmare. Some experience incontinence in bits and spurts where only one or two drops of it leak uncontrollably, yet others experience it in a fuller manner, where they just can’t hold on to the entire volume of urine, and it is let out little by little.

Staying over, going on holiday, staying out in a place where toilets are not accessible becomes a nightmare for grandparents and hence they are restricted to being at home.

The campaign encourages use of adult diapers.

Link - https://www.facebook.com/FriendsDiaper/hc_ref=ARQm816DEmAa4ctXhufAum9CXBUYY9TLQcARoudD4wYgNrHC8iYdeoPW0KSHdvjQ7AU&fref=nf