MUMBAI: Every event is an opportunity. The current scenario of demonetisation has left the country in chaos. This has led to a lot of people hoarding cash while leaving others who probably need it desperately with no money at all.

Zee Cinema is making an effort to encourage everyone to come forward and help those who are in urgent need of cash. The idea is to push people to share their change (Chhuta / loose change) and do their bit in this current scenario.

With the campaign line - #ShareTheChangeBeTheChange, this initiative is all about spreading the message and helping a friend in need. As the world’s biggest theater for Hindi movies, they have gone a step forward and put a creative twist giving it a filmi touch in their true Bollywood style.

Using popular Bollywood movies and iconic characters the aim to reinforce this change and spread its positive message: "Ye Chhutta mujhe de de Thakur..!! #ShareTheChangeBeTheChange (Sholay)" and "Bhagwan ka diya sab kuch hai, bas chhutta nai hai...!! #ShareTheChangeBeTheChange with people in need around you."