NEW DELHI: Internet is a weird place; from woke discussions on politics, society, and economy to reviews of movies, shows, and books, to national and international news, to good and bad memes, anything can be found on the web. The place has often provided brands great moment marketing ideas , like the costly bananas that Rahul Bose once ate and the recent Netflix release, Indian Matchmaking .
While most of these moment marketing themes had a context or content to spur the reactions and brand participation, the most recent bait to catch brands’ attention -- Binod -- left many scratching their heads. The faceless man is viral with no great feat achieved.
The trend originated from a YouTube parody video covering weird comments that the creators, Abhyudaya and Gautami were getting on their channel Slayy Point and one fine gentleman named Binod Tharu had innocently commented, well, his own first name. After several days of the video going online, some bright minds of the web noticed the comment and started a hilarious meme fest over the weekend, which was soon joined by some of the brands.
One of the first few to join the league was Paytm, which upon getting prompted by its followers, changed its name on Twitter to Binod.
At heart we'll always be a Binod, a Prem,
Thanks everyone #PaytmKaro pic.twitter.com/9mKBHvzbX6
— Paytm (@Paytm) August 9, 2020
Here are some more brands that joined the moment marketing fest that Binod sparked.
Amazon Prime India
everyone is binod, everything is binod pic.twitter.com/7yyVHK8CEJ
— amazon prime video IN (@PrimeVideoIN) August 7, 2020
Call 112 Uttar Pradesh
#Binod might not write anything else, but we do have a message for you! pic.twitter.com/1It1yZE7Tq
— Call 112 (@112UttarPradesh) August 7, 2020
Disney + Hotstar
We know you have a #Binod meme too. Tell us in the comments. pic.twitter.com/tFPUlO0clm
— Disney+ Hotstar (@DisneyPlusHS) August 7, 2020
Mumbai Police
Dear #binod , we hope your name is not your online password. It’s pretty viral, change it now! #OnlineSafety
— Mumbai Police (@MumbaiPolice) August 7, 2020
State Bank of India
Only if everyone behaved like #Binod when online, there would be lesser fraud reports. #CyberSafety #OnlineFraud #OnlineBanking #SocialMedia pic.twitter.com/aofciYWnKZ
— State Bank of India (@TheOfficialSBI) August 8, 2020
Surat City Traffic Police
Tinder India
Yes Binod is on Tinder
— Tinder India (@Tinder_India) August 7, 2020
Update - Binod just matched with Binodini https://t.co/QmV4IHwgCY
— Tinder India (@Tinder_India) August 7, 2020
Binod just messaged her saying 'naam toh suna hi hoga' https://t.co/FhOHPiGK7u
— Tinder India (@Tinder_India) August 7, 2020