MUMBAI: In a country exporting everything from textiles to tech talent, it’s ironic that India’s own export processes still feel like they’re stuck in dial-up mode. Enter Pazago. The Mumbai-based logistics tech startup dropped its first brand film—a no-nonsense, visually gritty look at the behind-the-scenes chaos plaguing exporters.

The film doesn’t sugarcoat it. Exporters are seen juggling vendors like hot potatoes, misplacing paperwork like it’s a national sport, and chasing follow-ups with the stamina of marathoners.

The message?

It’s messy out there.

But it doesn’t have to be.

Pazago offers a digital way out: a single platform where documentation, tracking, coordination, and communication all live under one (virtual) roof. It's less spreadsheet, more spaceship.

"The export industry has been left behind in the tech revolution. While sectors like finance and retail have embraced digitalization, exporters are still battling inefficiency and confusion. At Pazago, we've decoded the export order recipe — what it takes to move an order from origin to destination without chaos. By bringing structure to this process, we empower exporters to focus on growth rather than getting bogged down by paperwork and coordination hassles. This film is a reflection of the change we’re leading," said Pazago founder Nikhil Agrawal.

The film aims straight for the eyes and inboxes of India’s medium to large-scale exporters and manufacturers—the ones who know the pain of fragmented systems all too well. It offers a digitised, centralised solution to decades of export dysfunction.

Backed by clean visuals and sharp storytelling, the brand film doesn’t promise to make exports sexy. It just promises to make them bearable. And scalable. And finally, a little less archaic.

Now streaming on Pazago’s digital platforms, the film marks the startup’s push to become the digital backbone for India’s export operations. For an industry long ignored by Silicon Valley shine, this may just be the cinematic kick it needs.