Mumbai: Following a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has won the digital creative mandate for L’Oréal Paris, the world's leading cosmetics brand.

Tonic Worldwide has come on board as the digital partner for the brand with a mission of growing the business through optimising consumer journeys across various e-tailer platforms.

Committed to quality, scientific excellence and disruptive innovation, L’Oréal Paris is proud to be the world’s #1 beauty brand that is synonymous to accessible luxury and moves the world.

Speaking on the new win, Tonic Worldwide co-founder & CEO Chetan Asher says, “We are excited to partner with L’Oréal Paris in its vision to reach relevant audiences for this category. Being a very specialised category, it needs a deep understanding of the consumer need gaps to nudge them with the right communication within various stages of their online journey. Our specialist arm GIPSI, will play an important role along with our e-commerce expertise in realising this vision.”

Speaking about this new collaboration, L’Oréal Paris general manager Divya Reddy Shah said, “We are delighted to welcome Tonic to the L’Oréal Paris family. With science, and innovation at the core, we at L’Oréal Paris, strive to create a difference in the Indian beauty market with our differentiated products which are backed by science. We are ecstatic to join hands with Tonic to drive our digital strategies and executions and accelerate the beauty revolution in India!”

The account will be handled out of the agency’s Mumbai office.