MUMBAI: From 1 January 2014 Aegis Media and Dentsu Network combined to form the Dentsu Aegis Network. Together they form the first truly global communications network for the digital age, in 110 countries worldwide with over 22,000 dedicated specialists.

Nick Waters will lead Dentsu Aegis Network in Asia Pacific and will be responsible for the management of the business and the development of network, specialist and local brands across the region.

With over 5,500 employees in China including associates, full integration in China will begin in 2015. Until then, Aegis Media and Dentsu Network will continue to work in parallel, managed by Phil Teeman CEO Aegis Media China and Motohiro Yamagishi CEO Dentsu Network China.  KF Lee will take the role of Chairwoman Dentsu Aegis Network China working across the two businesses.  Motohiro Yamagishi will additionally lead the Dentsu agency brand across North Asia.  Rohit Ohri will lead the Dentsu agency brand across the rest of the region – Asia Pacific South.

Luke Littlefield will lead Dentsu Aegis Network Australia and New Zealand as CEO and Rob Hughes, Dentsu Aegis Network North Asia. Ashish Bhasin is appointed CEO Dentsu Aegis Network South Asia and Dick van Motman takes leadership as CEO for the group in Southeast Asia. 

Brand leaders:

Motohiro Yamagishi                                 CEO Dentsu China & North Asia

Rohit Ohri                                                 Chairman Dentsu India & CEO Dentsu Asia Pacific South

Sean O’Brien                                              CEO Carat Asia Pacific

Jean Lin                                                     CEO Isobar Asia Pacific & Global Chief Strategy Officer

Ruth Stubbs                                              CEO iProspect Asia Pacific

Kristian Barnes                                          CEO Vizeum Asia Pacific

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said: “With our brand and leadership structures confirmed we have the opportunity to develop the Dentsu Aegis Network, and our client base, by delivering a wider range of distinctive products and services across the region. The new Dentsu Aegis Network has a unique position in the market, and with this brings the opportunity to grow our clients’ businesses with our own.”

The Dentsu Aegis Network will be headquartered in London. Carat, the Dentsu agency brand, iProspect, Isobar, Posterscope and Vizeum will work together for the first time under the operating model of one P&L per country alongside growing multi-market specialist and local brands.