MUMBAI: Bikash Kundu has moved on to JioStar as the  head of agency partnership, effective January 2025, from Viacom18 Media, following its merger with Star India. 

Kundu held senior leadership positions at Viacom18 Media, where he spent 17 years. Most recently, he served as the senior vice president & head of revenue (regional entertainment), overseeing revenue operations for 14 regional channels across six languages. He also previously led sales and syndication for Viacom18’s kids cluster.

With over 23 years of diverse experience in the media and entertainment industry, Kundu has  a wealth of expertise across broadcasting, digital, print, and advertising domains.

Kundu’s extensive career spans reputed organisations such as Sahara One Media, UTV-Disney, Satyam Infoway, India.com, and Bennett Coleman & Co Ltd. His professional journey has covered various stages of business growth, including startups, steady-state enterprises, hyper-growth phases, and mergers and acquisitions.

Known for his strategic thinking, problem-solving abilities, and adaptability, Kundu is highly regarded as a leader who builds and mentors high-performance teams. His innovative approach and unwavering commitment to integrity have defined his career trajectory.

Kundu is a postgraduate in marketing management from the Times School of Marketing and holds a bachelor’s degree in economics from Delhi University.