MUMBAI: JK Tyres has appointed Isobar - the global full service digital agency from the Dentsu Aegis Network, as its digital agency of record. The agency won the account of the automobile brand following a multi-agency pitch.

JK Tyre general manager - marketing and industries Amitabh Prasad said, “We are glad to see the enthusiasm that the people at Isobar have for the JK Tyre brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table.” 

He added, “JK Tyre is one of the most innovative brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work that Isobar has done in the recent past, we are confident that we will be able to accomplish some great work together.”

Isobar India managing director Shamsuddin Jasani said, “We are privileged to work with JK Tyres. This win is a testament to the fact that we strive to provide innovative solutions and ideas without limits to our clients. It enhances our credentials as the leading full service digital marketing agency in India.”

Isobar India vice president Gopa Kumar said, “We are very happy and excited to work on JK Tyres, It is an interesting  and a challenging category to work on and we are looking forward to do some great work together which will stand out on the digital stage.”