MUMBAI: Dentsu Aegis Network’s digital agency Dentsu Webchutney was honoured with two awards at the sixth edition of the Olive Crown Awards that was held on 9 March.
It won a Gold in the Press - Consumer Products category while Akshay Anand brought home a Silver in the “Young Green writer of the Year” category. Dentsu Webchutney won both the awards for its Help us green - Sow, Don’t Throw campaign.
About the campaign:
In India, most of the puja samagri (religious material) makers use images of gods on their products to boost sales. Once the product gets consumed, the devotees face the dilemma of disposing of such packets.
While some leave these packets under trees, others immerse them in rivers. No matter what the mode of disposing is, the packets end up affecting the nature or the religious sentiments.
Help us green had similar concerns over the launch of their new incense. And therefore, they wanted a packaging solution that could give the devotees a green way to dispose of their packets. In order to meet this objective, Dentsu Webchutney joined hands with Help us green to come up with the idea of plan table packaging for puja materials.
The packet is made from seed paper that is infused with Tulsi (Basil) seeds and uses ink made from vegetable dyes. Once the product gets consumed, the devotees can plant the package in a pot and be greeted by a Tulsi plant in a few days.
Commenting on the win, Dentsu Webchutney chief creative technologist Gurbaksh Singh said, “We are absolutely pleased to have won these awards. What makes it even more special is the fact that it comes for a work that’s different from what we have been doing.”
