MUMBAI: WPP company J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an independent digital agency based in Sydney. 

Webling offers an end-to-end service covering strategy, ideation, design and development across web, mobile, social, digital OOH and experiential channels. The agency has delivered milestone projects winning major awards including IABs, AIMIA and the Festival of Media. 

Founded in 2004 by Deniz Nalbantoglu and Darren Clark, the agency’s clients include Acer, Amex, Coca-Cola, Coles, CommSec, Fuji Xerox, Google, Mirvac, QIC Shopping Centres, and Australian gardening supplies company, Yates. 

For the year ending 30 June, 2015, Webling’s revenues were A$4.4 million, with gross assets of A$1.3 million, as at the same date.

This acquisition marks a further step towards WPP's declared goal of developing its networks in fast-growth markets and sectors.