MUMBAI: Media agency MEC has officially opened its doors to a new Sub-Saharan network, headquartered in Nairobi, Kenya.

Following WPP’s move to a controlling stake in ScanGroup last year, MEC Africa has launched with a team of over 20 people and will cover 22 markets in East and West Africa, supplementing MEC’s existing offering in South Africa and North Africa.

Monica Kambo has been named as managing director of the new office, and will work closely with MEC’s international team, Global Solutions, in London.

MEC Africa will work with existing ScanGroup clients and with MEC international clients in the region. 

MEC global COO and EMEA chairman Alastair Aird said, “Launching MEC in new markets is always exciting, so I’m personally delighted to be welcoming 22 new markets into the MEC EMEA family. Africa is a complex but fascinating region, with many great opportunities, so it’s a truly exciting time to be partnering with our clients here. With the support of our collaborative and experienced network, and with Monica at the helm, I’m confident we’ll be able to integrate the same rigour and strategic leadership to our work for our clients as we do elsewhere in the world, and that for us is key to delivering growth to them.”