MUMBAI: From crunching numbers to cracking markets, Varun Mohan is now calling the commercial shots at Miq India. The programmatic media powerhouse promoted Mohan to chief commercial officer (CCO) for India, marking a bold step to consolidate its position in the country’s red-hot digital ad space.

Mohan has spent the last five years as head of growth & revenue, steering Miq through rapid growth phases with a blend of data muscle and business instinct. Under his leadership, Miq India became a magnet for high-performance campaigns and was lauded for industry-first innovations. In 2024, he was named one of India’s Top 35 Growth Visionaries by Indian StartupTimes.

Now as CCO, Mohan will lead all commercial operations in India, focusing on revenue acceleration, strategic partnerships, and assembling a next-gen programmatic talent pool.

"Miq has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally," said Miq co-founder Lee Puri. "Varun has been an instrumental part of driving and leading this growth, and his elevation to CCO is both a recognition of past success and a strategic investment in Miq’s future. Varun's unmatched leadership abilities, combined with his understanding of Miq’s proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what's possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening Miq’s position as the clear leader in the Indian market."

Mohan’s appointment lands at a key inflection point in Indian advertising. Connected TV (CTV) viewership is surging and platforms like Youtube are rewriting performance marketing playbooks—territory where Miq’s CTV capabilities are already making waves.

"India's digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating," said Mohan. "Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes Miq truly differentiated is our ability to blend smart technology with local intelligence. I'm excited to lead our extraordinary team as we pioneer new innovations tailored for India's diverse audiences and help our clients capitalise on emerging opportunities."

Mohan now leads the charge on Miq’s strategic investments in tech, talent, and partnerships. As the adtech race heats up, Miq is banking on Mohan’s playbook to keep them ahead of the curve.