MUMBAI: Former Red Chillies Entertainment head of marketing and digital Manish Kumar has turned entrepreneur with the launch of a marketing and advertising outfit called Digi Osmosis.

The agency will help brands be future-ready in the digital ecosystem as well as capitalise on this new and ever-growing community. 

Digi Osmosis founder Manish Kumar said, “It’s simple… we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.”

Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.

Kumar has over eight years of experience in being a frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.

Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.